Amélie Coulon aka @tziganette

I discovered  Love Radius at the birth of my son, 4 years ago and the Original wrap is the most beautiful birth gift that has been offered to me. It revolutionized my mom’s life and my education philosophy for my kids. Always cradled against the heart of their parents, our children were serene and confident babies.

That’s where I got the urge to be a baby wearing consultant in addition to my job as a child helper. In addition, I am a business manager, I create ready-to-wear breastfeeding clothes.

My best victory? See my husband teach his buddies who were just dads to do the basic knot or to adjust their Physiocarrier like pros.

Marie Lassmann

As soon as our first child was out of the matrix, my husband and I slipped him into a sling. As soon as we got home, we went out for a walk.

In a knot, I escaped the feeling of being trapped by my new role as a mother: I managed! (All other times, I did not manage).

I left my job at the university to deepen this new passion and I followed in 2010  Love Radiustraining. Then I started my activity as volunteer instructor.

Bilingual, Germanist by training, I benefit from a singular point of view on the French and German baby wearing scenes, their differences, their respective strengths, their evolutions.

I derive from this linguistic and cultural non-exclusivity a sense of incompleteness and a desire for openness that nourish my approach to baby carrying.

Estelle aka @stl__ou

We have been physiologically carrying with Love Radius for over a year. My second child, Louis, was and still is a baby with very strong needs of capacity and reassurance. During his first year, he cried a lot, could not stand or be lost.Baby wearing has allowed us to meet his needs, while creating with him a wonderful link, which continues. Today I can say, baby carrying saved our lives. Our habits changed gradually, until we only used the baby wrap or the baby carrier. Whether at home or for any outing.The babycarrying has become a point so representative of the link with my son that it has become a tattoo, inspired by a photo of us, to always keep this image of fusion, prolongation of pregnancy. I have wonderful memories of babywearing, especially one where, in front of my rounded profile, a supermarket employee directed me to the priority crates, thinking me pregnant!

Marie Marchand-Arvier

After my delivery, I immediately wanted to “move” again. Obviously, this is not done without Baby; I first put on a  Love Radius wrap and quickly went with a more sporty baby carrier in front carry then back carry. Our daughter immediately loved it (YES!!!) and we started to go hiking in the mountains with the family. These are opportunities to do good for everyone, mom, dad and baby! ”

Some anecdotes?

We live in Val d’Isère and the mountain is full of weather surprises. One day, we went on a family walk with a cloudy but not threatening weather. After an hour of walking, the weather has spoiled and the snow has arrived!

As young parents, we are a little afraid that baby will get cold or wake up! We hurry to get home, but baby was nestled in his wrap against mom and did not flinch!

Since this adventure, we thought that baby wearing was magic and that we would be able to make pretty outings!

Dad has been carrying his daughter since she started to be heavy. They are both happy … as long as it continues, because I pull my tongue behind them ;-)

Presentation of the HoodieCarrier

Let’s get right to it:

The Hoodie Carrier was invented, designed and manufactured by  Love Radius, so obviously it’s a natural extension of the same DNA as our other baby carriers.
Quality, reasonable price, respect for physiology and practicality – these are its built-in features.
We’re not talking about a baby carrier made out of sweatshirt material, which would not be suitable for carrying.
Let’s keep going!

Low profile

With this baby carrier, we wanted to give you a tool that blends even more subtly into the world of today’s parents, without cramping your style or imposing the childcarer look.
It may seem superficial and unnecessary, but we believe parents who feel comfortable about their appearance when they’re equipped with a (good) baby carrier are more likely to start using it. And if we can get more people to use baby carriers, we’re accomplishing our mission.
We think more parents out there are tempted to try it, but they’re put off by the baby carrier, which is seen as gear for beginner parents.

The HoodieCarrier worn with a coat.

The price: “Keep the change”

We believe that parents today should have the choice of a PREMIUM baby carrier, but at a realistic PRICE. (Note how those two words in capitals rarely go together.) We are going against the current inflationary trend, where every new baby carrier that comes out on the market costs more than last year’s.
For the last eleven years, we’ve been helping parents discover physiological baby carrying. Now we want to help them understand what they should really be looking for in a premium/high quality baby carrier in terms of finishing details* and price. We see too many wildly expensive baby carriers with features and materials that simply don’t justify their cost.
*materials, padding, padding thickness, retaining system, the clips (possibility of crossing suspenders or not, raising or lowering by adjusting straps, easy tightening of the strap between the shoulder blades)

For brands to do marketing is their right and it’s even a benefit in this day and age, but parents need a good baby carrier more than they need clever marketing, because marketing doesn’t help when Baby is crying and you have to take care of Baby in real life. Nothing’s wrong with marketing, but it’s a need and a choice for the companies, not for the customers/consumers. The customer shouldn’t have to pay more, it’s up to the brand to reduce its profit margin.
Unlike many of our competitors whose products are sold next to ours in the stores, we are not part of a big corporation or listed on the stock market. We’re not constantly worrying about profits to satisfy invisible shareholders, we work for us and for you.
We try to cut out unnecessary complications that add no value to our product but tack on extra costs for the customer.
haut du HoodieCarrier

top of HoodieCarrier

Everyone where they belong

We really want to remind future parents and new parents that it will always be better to buy a good baby carrying wrap for the first weeks, and then a reasonably-priced baby carrier a few months later, rather than one of those miracle combinations that supposedly does everything but in the end costs more than two separate items specially designed for their purpose.<
Yes, we also sell the PhysioCarrier and its booster pack for 137 euros (while other brands add a few dozen euros to the price). Yes, the PhysioCarrier and HoodieCarrier and their accessories make it possible to carry a newborn. But we repeat what we’ve always said loud and clear, it’s better and more appropriate to use a wrap for the first weeks/months.
If you really don’t like the wrap, the HoodieCarrier and its Booster Pack are available at the best price (115 + 12 = 127).

Design: make it lighter, simpler!

Our wish with the HoodieCarrier is to simplify and remove all that we could in order to be in the purest form. If we’ve achieved our goal, it should be obvious and we don’t need to write anything in this paragraph.
HoodieCarrier worn with a shirt

HoodieCarrier worn with a shirt

“So what about carrying the baby?”

You will discover, with the HoodieCarrier, a fabric never before used in our baby carriers, or anyone else’s (until they start copying, as we see now with the PhysioCarrier’s lateral adjustment straps, and as was already the case with a pathetic copy of the Original).
HoodieCarrier material (OekoTex 100)

HoodieCarrier material (OekoTex 100)

The fabric of the baby carrier is made of a 3D breathable all-seasons material offering a soft and slightly stretchy wrap-like feeling – OekoTex 100. Each side of the baby carrier is cotton. You’ll find a different kind of comfort than in the PhysioCarrier, for those who already know it, while the feel and the way this new fabric adapts to the contours of Baby’s body will remind you of the wrap.
Reading some of the comments, certain people seem to think the material keeps you warm. Maybe that’s because the name, HoodieCarrier, reminds you of a sweatshirt, something that keeps you warm. But, to explain, the fabric the HoodieCarrier is made out of is not particularly warm. In fact it’s finer and more breathable than the layers of the PhysioCarrier or other baby carriers on the market.
The photo below shows the HoodieCarrier and the fabric that lets air circulate (top); a popular baby carrier from a competitor (middle); and the PhysioCarrier (below).

top, thickness of the HoodieCarrier material

top, thickness of the HoodieCarrier material

As you can see, the fabric of the HoodieCarrier (above) is thiner, compared to the others with their layers of fabric/padding/lining.

This test will convince you: put your mouth against the baby carrier and blow, and see how much easier it is for air to get through than with the PhysioCarrier and other available baby carriers.

It is important to note that the majority of baby carriers on the market have a pocket for stowing the headrest, which creates layers on the back of the child. There are up to 6 to 8 layers on a conventional baby carrier, depending on whether the headrest is stowed or not.

up to 8 layers on baby's back in a baby carrier other than JPMBB.

up to 8 layers on baby’s back in a baby carrier other than Love Radius.

With this explanation, you won’t be afraid of being too warm with the HoodieCarrier.


The sturdiness and support of the PhysioCarrier + The low-profile discretion of a hoodie sweatshirt + The flexibility and softness of the wrap

The sturdiness and support of the PhysioCarrier + The low-profile discretion of a hoodie sweatshirt + The flexibility and softness of the wrap

We’re hard at work right now so that tomorrow we can reveal everything there is to know about this new baby carrier (and to make a few of them available as a preview).

We hope you will like it. We’re not likely to get much sleep tonight;-)

What is it like to be a 10 y old company?

reading time : 5m40
This article is rather dense. But we’re talking about a 10th birthday, and if it’s not a bit disorderly then it means it’s not a good party. Let’s go!
Happy Birthday JPMBB !

 Love Radius by JPMBB is 10 years old!

 Love Radius is 10 years old!

The idea was to write an article about the 10th birthday of Love Radius that we are celebrating this year. Organizing the text around the choices that Love Radius has made for the last 10 years, in parallel with the choices that each young parent has to make and how baby-carrying can help with those choices …blah blah blah.
It was a good idea, but the first drafts were not coming along nicely; they were uninspiring and therefore not suitable for summarizing these last 10 years. It was the same for the article about our big move, which took place one year ago, taking us from Montreuil near Paris to the Var in southern France.
The urge to editorialize is crushed by everyday life, even though there are plenty of wonderful things to talk about.
Then in the last few days we also felt the need for an article explaining our choice to work only four days a week during the summer, the system we are setting up this year for the Love Radius teams.
And it just happened naturally that this internal business decision that ultimately concerns only the employees of Love Radius turns out to be ultimately what best symbolizes the past 10 years and this wonderful birthday our label is lucky enough to celebrate.
While custom would have us thank our loyal and faithful clients in the first 10 years, as this text progresses it is proving that in fact we will thank and honor first and foremost all the people who have been part of Love Radius since the beginning, those who are no longer with us, those who are with us now and those who will join us in the future.
Dear clients, Love Radius exists FOR YOU, but it is thanks to our collaborators and their work that we have been able to exist for so long, and that we can continue for a long time to come, transforming your precious payments into precious baby carriers for you and for the next parents, Those who will also need baby-carrying when you have finished this phase to take up new parental challenges. (Play here the music Circle of Life from The Lion King.)

Time, money, sun or all three

The set up the following system this year at Love Radius: from May to the end of August, we change to four days of work weekly, with pay for the same number of hours with fewer hours worked, more personal time, no trouble.
The causes and reasons are very simple: Because it is a good idea, and because we can, and because it is a business decision and a lifestyle choice for the people who are part of the company.
For several years, the idea was floating around. It was an exotic idea more applicable to a California startup – not so evident for this company with a daily flow of physical goods to be transited and commercial activities requiring proactive responses every day of the week.
But then we get the Monday national holidays on May 1st and May 8th, where we do as much work as we normally do in a fortnight, with a little more work on Tuesday, but not as much as seven hours per week. And then there is the reading and rereading of this article (from Basecamp, real mentors to whom the Love Radius organization plan owes a lot).
Then every employee was asked how this fortnight went, with two 3-day weekends, and EVERYONE said the same thing: “It was great, we worked a bit more on Tuesday, but it was worth it.” And then it clicked, not because “management decides”, but because the Love Radius team had reached such a level of investment, motivation, autonomy, responsibility and involvement that not only was it possible but most of all it would be absurd and dreadful not to make the most of it, to waste it and ignore such an obvious fact.
In practice, we work the 4-day week more intensely, we are more concentrated, more organized, over a shorter period so that the quality of the service we deliver is not diminished. We process important or urgent emails if necessary on the day we are closed. It is not complicated and in any case it is only temporary, for the summer months, when there is more light, we want to be outside, it is more “biodynamic”. In September we will return to normal weeks, more working time, a change.

Buyers are not Love Radius’s only clients

The employees at Love Radius are also clients. They spend their daily lives on the premises and besides giving them a salary, this company’s organization must try to offer the workers the same type of experience that is given to young parents using our baby carriers: more freedom, more confidence, more autonomy, more attention.
These are rarely the choices made in a professional environment, but thanks to all the parents who trust us, to the employees, and to some amazing good luck, Love Radius is doing quite well and can afford to approach employment in a more progressive, inventive and caring way.
One cannot be a label that seems caring from the outside but which does the minimum inside or which crushes those who are part of it. We could be superficially cool, put in a table soccer game or a plastic ball pool at the office, but in the end it would not allow people more freedom in the use of their time (the only real wealth that everyone has an equitable share of every day). They would simply work less and /or get home later.

Working and living where you want

Another choice made in the same spirit already a year ago: we moved Love Radius from Paris to the Var. This was a choice too and also at the same time it was a way to offer another living environment to employees who wanted to go. Those who could not come with us stayed in Paris where there is an office, while we paid for the move for those who could come. This has not changed anything in the Love Radius service, but it has changed the lives of those who moved.

Free hands – free will

We have been trying for 10 years to give – or give back – free will and confidence to every young parent – through baby-carrying, closeness, listening – with our baby carriers and our training sessions.
The “free hands” aspect of baby-carrying is only the tangible and visible part of what a good baby carrier offers, but the true value is invisible and is felt in the longer term. By selling baby carriers to our clients, we hope to offer them the opportunity to have more quality time as young parents and a better family atmosphere, because it is a difficult moment and sometimes (all the time!) stressful to be a young parent, even with X + 1 children.
When parents chooses to give their money to Love Radius for a baby carrier, it is so they can do what they want with their hands, take care of their own needs, take care of Baby’s needs,within a secure and well-organized framework. This also allows Love Radius to ‘do what they want” while respecting the rules and needs of a small company and particularly by questioning them and adapting them to individuals.
It is a source of great pride to be able to extend the values of our products beyond the baby carrier and apply them in the world of work, even if it is only on our small scale of a dozen workers. We also started out selling only a dozen baby carriers 10 years ago.
Love Radius was born 10 years ago thanks to our children. It is a gift, an opportunity. This is what it must endeavor to give back and provide to each person who interacts with it, client or collaborator. It is this company’s mission.
Our thanks to all of you.
Love Radius
An inspiring read about company culture: lien

Practical questions about babywearing

We’re adopting. Can we wear our child in the wrap?

Babywearing can be very useful to gradually create an attachment bond between the adopted child and his parents.

The carries you use will depend on how old he is and where he is from (was he worn in his native country?).

It must be done progressively, take your time explaining to your child what you want to do and ask him if he’s ok with it.

Carries that allow him a wide field of vision (Vertical / Seated Cradle, hip or back carries) rather than a close, snuggling position are interesting while you slowly get to know eachother.


I’m in a wheelchair and I’d like to know if and how the wrap can be used sitting down?

The wrap is tied at the waist or hips and can be spread to the buttocks or up to the belly. Tying the knot is done without using your legs, only the upper part of your body is active.


There are apparently no reasons not to use and tie the wrap sitting down.
You can use it just as described on the instruction booklet or on the online videos.

Remember that you will need a bit of room behind you and on your sides while you tie the wrap.

This wrap is interesting because its fabric molds to your body and can be spread without any uncomfortable bulks.

When the baby is about 4 months he can squat and his legs will come on each side of your upper body. Your chair needs to be wide enough.
When he reaches 6-8 months he’ll be bigger in a front carry and his feet will go all the way to the back of the chair.

The best time to use the wrap is during the first months, when baby’s not too big, doesn’t wriggle and can be worn several times during the day.

A ring sling may also be an interesting carrier for you as your child gets bigger. It is very fast to put on but allows only one-shoulder carries.


I’m a fluffy gal. Can I still wear my baby in a wrap?

A strong build is not a problem for babywearing even if it can affect the way you’ll do it.

Just pay attention to the recommendations about respecting the baby’s natural position and you can start wearing him.

It will be useful to observe the position of your baby as you hold him on your arms, since the wrap is only supporting this position.

The wrap is 5m long, which allows an adult up to 100kg to pre-tie the Advanced PWCC and experience every variation from there.

My breasts are very large. Will I still be able to use the Vertical / Seated Cradle Carry?

The wrapper’s body type obviously affects the position of the baby in the wrap.
While holding your baby in your arms, take your time observing where on your chest he snuggles and which position he naturally chooses. This may change according to his age.


A mother with large breasts may have to shift her baby to one side or the other, or hold him higher or lower than shown for standard carries, so that her breasts won’t disturb his pelvis – spine – head axis.


In a general manner, you have to prevent the baby from being in a “comma” (,).


Illustration of the “comma” position:

wrong position


You can see what a correct position is on our videos.



Can I still wear my 18 months-old while I’m pregnant with another baby?

You must be careful when wearing a toddler while pregnant.

It’s particularly important to listen to your body and feelings.

If you feel tired or experience any pain, please consult your doctor or midwife before wearing your toddler.

Whatever the carry, be careful not to have any pressure points on or around your belly so your blood flow isn’t bothered.


There’s a small age gap between my two children. Can I wear them at the same time?

Wearing two children at the same time isn’t the best solution, either for the wrapper or the wrappees.
We don’t recommend tandem wearing, it’s best to have two wrappers for two wrappees.


Double Hamac Dos en écharpe de portage JPMBB


I’m pregnant with twins. Is it possible to wear them at the same time in the wrap?

Tandem wearing is NOT recommended. It is hard to keep both babies in an optimal position and to fellow safety rules.

Baby’s face and airways shall be clear at all time.

Use this carry only for quiet moments, when you’re sitting down, for cuddling… This is in no way a carry to use when taking a walk.


It is best to have two wrappers when you have two babies. When that’s not possible, you can carry one baby in the wrap while caring for the other.

Can I use the wrap after a cesarean birth?

We recommend placing Baby really high when your wear him.

In the Vertical / Seated Cradle Carry, Baby’s head should be right under your chin. Tie the final knot in your back, without crossing or spreading fabric on your hips.

If the C-section is planned: take the wrap with you to the hospital so that Dad can use it to have skin-to-skin contact with Baby.
He just needs to unbutton his shirt.

 Read users experiences on wrapping after a cesarean birth on our the Users’ Corner.

As soon as you get the green light from your doctor and you’re healing nicely and don’t feel too tired, if you need to wear Baby in the wrap, give it a try.


Can I wear my premature baby?

A few important facts about wearing premature babies:

Be extra carefull that the bay’s face is visible and clear at all time and that the carer constantly monitors the child.

When preparing to go homye with preemies after a few weeks in the hospital, the wrap is a great way to help the parents leave Special Care Baby Unit with more self-confidence.

It’s a reassuring transitional object, for the babies as well as the parents. Depending on the SCBU protocol, babies can usually be worn from the moment they reach 2kg and can breathe on their own.
Parents should use the same wrap in SCBU and at home, and not wash it in between.

Babywearing helps going from worrying about your baby to caring for him. Once again, this makes going home with your baby easier.


Baby is worn in a high Off-Center Front Carry, his head on wrapper’s shoulder.


Noeud Coulissant et Ventral Décentré avec écharpe de portage JPMBB


In the wrap, baby’s head is held without being pinned to the wrapper’s chest. This way your hands are free to do whatever needs to be done in the house. However, it’s important to keep on holding baby’s head to maintain contact with the premature baby and not «forget» about it (one of the principles of kangaroo care).


Depending on the SCBU protocol, the medical staff can use a wrap while working to wear babies whose parents cannot be there.


Babywearing is obviously just as important to babies who aren’t premature but need to be hospitalized, and whose parents cannot always be present.


I heard about skin-to-skin contact in a wrap. Any tips on how to do that?

Skin-to-skin contact is recommended as early as the delivery room. It helps you during the first moments of breastfeeding and of building the attachment bond and helps baby maintain his body temperature. In the wrap, you can have discreet skin-to-skin contact even in public.

The heating is usually on high in hospitals and you and baby may sweat a lot, so don’t be afraid to keep baby in a bodysuit to limit perspiration.

Skin-to-skin contact can make you hot!



When can I start using the wrap for back carries?

We recommend waiting until your baby has good head control and can open his legs in a squat (at about 4 months).
Back carries give you a new mobility and take you to a new level of babywearing.


You can try several back carries, depending on your needs and on how confident you feel.

Back PWCC (Advanced Pre-tied PWCC on the back, with the help of another person to put baby on back) is a nice and easy transition to back carries.
Double Hammock (and its variations) is very confortable for both the wrapper and the wrappee, but it may need a bit of practice.


Double Hamac Dos en écharpe de portage JPMBB



You may feel more confortable with back carries after coming to a workshop where an experienced instructor can give you useful tips.

I’ve never worn my 9 months-old. Is it too late to try?

Trying to wear your baby after his first months isn’t doomed to failure!
You (and your baby) may need a bit more time to get used to it, but if you’re patient and motivated nothing is impossible.


An older baby will not be worn the same way as a newborn. Your child may have lost the reflex with which infants push themselves up and grab the adult and you may have to explain to him what you expect him to do.
You won’t use the same carries as with a newborn. With a bigger and heavier baby, hip and back carries make more sense than front carries.

You can get help from an experienced instructor and form an opinion in a workshop dedicated to wearing older babies.


baby wrap jpmbb hip carry


Technical questions about carries and positions

What should my baby wear when I wear him in the winter?

Depending to the carry you use, baby is already covered by 2 or 3 layers of fabric, and the contact between your two bodies generates heat.

It’s best not to add too many layers and to wear him in the same clothes he has on when inside the house.

You then have two choices:

  • Cover both of you at the same time with the same outdoor garment: vest, jacket or babywearing coat.
  • Use a folded fleece blanket and put it between the pocket and the cross passes when you’re wearing baby in Advanced PWCC.


These two options are quite convenient when you go in and out a lot: from the street to the bus, to the street to a store…

If you’re using your car, have a blanket or sweater ready for baby when you get him out of the wrap to put him in his car seat.

You can find convenient, babywearing-friendly, especially designed coats in the online store.


How to use a folded fleece blanket in case of low temperatures:




How long can I wear my baby?

The time you spend wearing your baby will vary according to his age and needs.
Keep in mind that babywearing isn’t a passive activity, the baby must make the most out of it without being subjected to its relative drawbacks.


We therefore recommend changing carries frequently and not keeping your baby in the same position for more than two hours.
Your baby will probably tell you himself that he needs to stretch and get out of the wrap after a nap.




Can I wear my baby from his first day?

Maybe you won’t need the wrap to carry your baby right after he’s born. It’s just as magical to meet your baby holding him in your arms and being aware of how he naturally comes snuggling against you.


But it is possible to wear your baby from the very first days and help him adjust to life on Earth after 9 months in mother’s womb. At the hospital for instance if your baby needs physical contact but you need some rest, you can wear him in a Vertical / Seated Cradle position while sitting on your bed.

Listen to yourself and to your body if you feel tired. A mother coming out of labor and delivery may not wear her baby as much as the father who was able to keep all his energy for these first moments.


Skin to skin and Seated Cradle in JPMBB wrap


You can leave the hospital with your baby in the wrap, against Mommy’s or Daddy’s chest.


When wearing your infant, pay attention to the safety recommendations when it comes to choosing the best position.
You will find all the information and recommendations here.

Up to what age can I wear my baby?

From birth up to 14kg.

We recommend our wraps for an extensive use up to the moment the child starts walking. With these new motor skills, children usually don’t want to be worn as much. And they’re heavier to carry!


But the wrap allows hip and back carries with a child up to 14kg, for instance if you go hiking with a 3 year-old.

The age of the baby and the kind of carry you use will have an influence on how long you will wear your baby. It all depends on how available you are, on your family history, on where you live (countryside? big city?), on your culture… To sum up, to each his own babywearing experience. There are no standards but there are recommendations. It’s up to each family to keep on wearing their baby after the first months when it is more natural. Babywearing as we like to share it is about self-confidence and freedom of choice. Welcome to parenthood!


Front carries are generally used during the first weeks, at home or anywhere else: at work, travelling… Infants have a strong need for contact in these first months and babywearing is an adequate response.


As the baby acquires more motor skills he’ll start appreciating being in his playpen, he’ll be worn less and less, and most of the time on the hip or the back in order to give him a broader field of vision and more space to move his hands.


As time goes by you may feel guilty because you wear him too much, or use the wrap to put him to sleep…or not! As your child comes to a new stage of development you’ll forget these doubts. Then he’ll start crawling, getting bigger and heavier, learning to self-soothe, wanting to discover the environment on his own… he may be 6 months, 1 year old, there is no rule.


Then maybe when he’s 3 you’ll go hiking, there’ll be another baby, he’ll be sick and you’ll use the wrap with him once again to wear him on the front, the hip or the back. You’ll remember babywearing in its essence: an act of love, and a convenient one.



Can I nurse in the wrap?

Yes! The carry will depend on how old the baby is and how big mommy’s chest is.


Nursing in the wrap must not be considered an achievement, it’s just convenient when you have no choice or when baby is already in the wrap. Of course if you’re at home you won’t put your baby in the wrap just for nursing.

Once you and your baby are used to nursing in various positions, you can nurse in emergency situations in everyday life: while picking up a toddler from preschool, in the bus, walking in the street, shopping…


Allaitement en Berceau Assis en écharpe de portage JPMBB


During your baby’s first days, to accelerate the production of mature milk, get a lot of skin-to-skin contact with him.
If you spread every tail and pass it’ll be as if you were dressed (nice if you’re having family over or are at the hospital in a double room) and your body will naturally do what it needs to.




  • Nursing in the Cradle Carry:

This is quite nice with a newborn once you’ve had a chance to get acquainted with the carry, don’t try everything at the same time!
A quick tip: when baby’s really hungry he can start nursing once he’s in the first strap, and you can finish adjusting the carry as he nurses.




Baby can also nurse in a Cradle position in the cross passes that are in front of you when you have him in Back PWCC (see pic).


  • Nursing Tummy-to-tummy in PWCC :

This is a great position if you have an overactive let-down since baby’s head is slightly higher than your breast.
This can be done with a newborn once breastfeeding has become easy for you.
You never know until you try the position, so don’t hesitate and try several times.
This is the position to use for babies who don’t like Cradle Carry.

It’s also interesting for a mother with large breasts




Put your hands in the wrap under baby’s bottom, shift him to the side and slide him down to the appropriate level so he can latch. The wraps stretches, take advantage of it!
Baby’s head must not be covered by the wrap, but you can pull the strap all the way from your shoulder to get some slack and hide his head without pinning it to your breast.




  • Nursing outside PWCC without taking off the wrap:



Important points:


For more privacy, you can cover Baby’s head with the wrap, but it’s important to hold his head with your hand as he latches: the fabric will just hide his head, as Baby should be able to freely move away from the breast.


Don’t use the cradle carry if your Baby suffers from acid reflux. It’s better to nurse him in a vertical position.




Vidéos :

Nursing in the superior strap of the cradle carry :

You just tried this carry and you have a question? See the Users’ Corner. Find a workshop.


Nursing – head outside wrap :

You just tried this carry and you have a question? See the Users’ Corner. Find a workshop.

How can I support my baby’s head when he falls asleep on my back?

If baby falls asleep on your back in Double Hammock and his heads is lolling sideways, you can use the strap on the same side to cover his head.


Grap the upper rail of the strap that is closest to baby’s head
Pull it upwards to get some slack
Bring the slack to baby’s head (cover his hair, not his face).


This is easier if you bend a little and baby’s head can come closer to your back.




Important: when Baby’s asleep, his limbs will relax, so you may need to adjust or tighten the wrap a bit. Make sure his knees are high enough so that his head his properly supported.


écharpe de portage JPMBB Double Hamac

How can I support my baby’s head when he’s asleep in the wrap?

When you’re wearing an infant who has no head control at all, be careful that his posture is respectful of the natural positioning of his head and body.


Ventral en écharpe de portage JPMBB


In the Vertical / Seated Cradle Carry, the head is supported (but not necessarily covered) by the strap on the same side. Look at your baby to do all the necessary adjustments.


écharpe de portage JPMBB Berceau Assis


In front carries, a good sitting position (legs squat, rounded back, knees as high as navel) relieves baby from supporting the weight of his head. If his head lolls sideways you can gently cover it with the strap. Pull the fabric from your back to the front to get some slack before covering baby’s head.


écharpe de portage JPMBB Ventral Décentré


Babies who don’t like having fabric on their head during waking moments may not mind being covered when they are asleep.


écharpe de portage JPMBB Ventral Décentré


Important: when Baby’s asleep, his limbs will relax, so you may need to adjust or tighten the wrap a bit. Make sure his knees are high enough so that his head his properly supported.


écharpe de portage JPMBB Double Hamac

My baby doesn’t like fabric on his head during waking moments. Do I need to cover his head?

Baby’s head doesn’t have to be covered by the wrap (some babies can’t even bear the feeling of fabric on their head), but before he reaches 4 months, his head must be supported at least at ear-level (see pic)


Baby’s airway must be clear at all times.


Hanche à Boucle en écharpe de portage JPMBB


Ventral Décentré en écharpe de portage JPMBB


When Baby has good head control, use a cap.


écharpe de portage JPMBB, Dos à Deux


My baby doesn’t like nursing in the cradle carry, what can I do?

There are two important stages of baby’s development:


  • Before three months, baby has no head control and it’ll be harder to nurse in an upright position.

Here are a few tips and ideas:

- Maybe your baby doesn’t like to have his head covered when he’s nursing. You can try Nursing – Head Outside Wrap and see if there’s any change.

- Baby’s feet must not be inside the wrap or he can push himself up and that usually irritates him

- Baby can be really tense if he’s hungry. You can help him latch as soon as you have him in the first strap, wait a bit until he’s calmer, and adjust the second strap. Take your time and talk to him as you help him latch.


Allaitement dans le Noeud Coulissant avec écharpe de portage JPMBB


  • After 3 months, or once he has good head control, you can try nursing with baby sitting in Advanced PWCC. Pull the pocket down to free his legs and slide him to the side with your hands under the cross passes. Once he’s done nursing you can lift him back up in Advanced PWCC.


Allaitement sur la Hanche en écharpe de portage JPMBB


If you feel that some positions are uncomfortable for your Baby or that he just doesn’t like them, just listen to him and use those he seems most comfortable with.

Seeing an osteopath or chiropractor, if particular procedures were used during birth (forceps, C-section…), can help your child ease some tensions from his very first days, and he’ll enjoy being wrapped even more.


Watch our Nursing tutorial videos.

Baby’s head is pressed hard against my breast when he nurses in the wrap. How can we be more comfortable?

If baby’s nursing in the Cradle Carry with the wrap covering his head, he can be bothered by the fabric holding his head.
If that’s the case, here’s what you can try:


  • get his head out of the strap and support it with your hand
  • get some slack by pulling the strap from your back forward
  • get more fabric under baby’s neck so that the strap is wider on your shoulder.




Baby’s mouth should be leveled with your breast, just the same as when he’s nursing in your arms.


Don’t be afraid to slide him to the center of your body if he’s in a cradle carry so that his nostrils are unbothered;

pull the pocket down and put both hands under the wrap.


Allaitement sur la Hanche en écharpe de portage JPMBB


More info in our Nursing video tutorials.


My baby wants to look around but doesn’t have good head control yet. Which carry should I use?

The Vertical / Seated Cradle Carry is interesting for a small baby who wants to look around. It gives him a broader field of vision than tummy-to-tummy positions before you can wear him in hip carries.


Vertical/Seated Cradle in baby wrap JPMBB

My 4 months-old wriggles and gets his arms out of the wrap

Usually, a kid who wriggles doesn’t want to be worn, or doesn’t like the position.
You should listen to him and get him out of the wrap before he litterally wriggles himself free.


Babywearing is not only useful for transportation, but it’s an important part of everyday parenting.


If you’re at home and your baby wants out of the wrap, it’s better to put him down – forcing him to remain in the wrap would go against respectful parenting.


There are periods during which baby goes from new motor acquisition to new discovery. This will imply changing your babywearing habits (to put him on your hip on back), especially during waking moments.


Hip carries give him a broader field of vision.


If you’re wearing him in «transportation mode», things are a bit different. If you can’t put him down (on the market, in the street…), tell him what «the rules» are: «you must stay in the wrap, Mommy needs to wear you for a while to buy groceries…».


Although babywearing is about attachment, don’t forget to explain to your child what you expect of him, same as when you have to put him in his car seat for example.


If he doesn’t calm down after you talk to him, gently rock him… maybe he’s just trying to make a point and tell you he doesn’t want to be worn… for the time being.


Sur le côté en écharpe de portage JPMBB


My baby cries when he awakes in the wrap

After a long sleep, baby probably needs to stretch or change position. Take him out of the wrap and try another carry next time you wear him.


The JPMBB wrap enables you to practice dynamic babywearing.


Your baby may also be hungry or need changing. Wearing your child is a great way to start preverbal communication.


I think my baby doesn’t like being worn: he straightens his legs and back every time I try to put him in the wrap

Straightening and tensing his body is baby’s way of telling you something. Here are a few tips to try and understand what he wants to say:


  • it’s new to him and he needs to get used to the sensation (especially if you were used to carrying him in front-pack carriers)
  • he doesn’t like being handled when you put him in the wrap but may calm down once you’re done and start walking
  • he is uncomfortable in this position: don’t be shy and try another one. This often happens when baby reaches 3 or 4 months and wants to be more active
  • it’s a bad time (he’s hungry, needs changing…). It may be best to try again in a little while.
  • It’s your first time using the wrap and you’re a bit tense. Baby can feel your tension and fears, but it’ll change as you acquire more self-confidence.
  • He needs to see what you’re doing
  • He doesn’t feel that he’s being held in a secure, deep sitting position.
  • He’s cranky and about to fall asleep.


Sur la Hanche en écharpe de portage JPMBB


It seems that baby is not in a correct sitting position. How do I know the position is correct?

A good carry is respectful of baby’s natural foetal position:


  • deep sitting position: buttocks are supported from one knee to the other
  • pelvis is tilted forward
  • baby’s weight is supported by his bottom, never his legs or ankles
  • back is evenly supported
  • knees are flexed at the level of the navel
  • head – spine axis is respected

Position in Vertical/Seated Cradle:



Position in Off Centered Front Carry:



Position in Front Carry:



Position in Hip Carry:



Nursing position:




Don’t hesitate to adjust the wrap if you feel that the position is not right. A well-adjusted wrap is the clue to a good positioning.


You will find all the necessary information about correct positioning in the video tutorials for each carry.


I just tried my first back carry with my 9 months-old but he keeps pushing on his arms…

Discovering back carries with a Baby over 9 months isn’t the easiest thing in the world.

It’s easier if Baby’s used to being worn from his first weeks. If you’ve never wrapped him and want to start with back carries, it may not be the best way to discover babywearing. You could try other carriers that might suit you best.

If Baby is used to being worn, the important things about doing back carries with bigger Babies are:

  • Wait for Baby to be in the right mood. This especially applies to toddlers who will discover the carries with you. Wrapping them without their consent won’t be possible.
  • Explain what «the rules» are once he is on your back. Let him know what is going to happen.
  • You can start practicing by placing him on your back without the wrap. Bend over to get Baby to face your back.
  • Hold one of Baby’s arms under your own arm to secure Baby on your back even if you stand up straight.
  • Invite him to rest his head on your neck and to sit astride you
  • Rock him playfully (pretend you’re a plane, a lift…)
  • Maybe then, or next time, you will be able to grab the wrap and get your wrap job done quietly.



I noticed that the fabric leaves marks on my baby’s legs. Can this be dangerous?

After wearing your baby for a long time, you may notice that his skin is reddish on places where the fabric was in a bulk. This does not mean ateries or blood flow are bothered.


Be careful that he has no pressure points on his groin (for instance, when baby’s in a cloth diaper and you do a Vertical / Seated Cradle Carry).


Denim trousers and other thick fabric clothes can also cause the skin to redden because of the seams.


When can I start doing hip carries?

You can do hip carries as soon as your Baby has good head control and can grab his toes or ankles with his hands, generally around 3-4 months.

Grabbing his feet means that Baby can bend his legs and squat, his knees come further apart and his pelvis is mature enough to be worn on the hip (or the back).


sur la hanche dans l'écharpe de portage-JPMBB

Hip carries give him a 180° field of vision, he can observe actively what’s around and satisfy his growing curiosity.

Baby’s eyesight comes to maturity at this same period of time.

>Can I bottle feed in the wrap?

Yes, in the Vertical / Seated Cradle Carry or Front Carry position.

Baby needs to be able to remove his head from the bottle.


Biberon et Berceau Assis en écharpe de portage JPMBB


What should my baby wear when I wear him in summer?

Baby’s body temperature will adjust to yours, which is why he shouldn’t be too covered from the start.


In case of high temperatures, both you and Baby should only wear thin cotton clothes. Baby’s arms and legs should be out of the wrap. Protect his extremities from the sun (shoes, hat, sunblock).

Baby must be able to drink as he needs (nurse regularly, offer water bottle).

In front or back carries, you may be hot where your two bodies are in contact. This is normal; heat is due to body-to-body contact, rather than to the wrap itself. The sensation of heat comes from the contact with Baby, which makes it much nicer than if it were a rucksack.




Safety rules reminder. 

Should I pay attention to my stronger shoulder when doing hip or back carries?

For back or hip carries it is more important to know which is your stronger hip: the one you have your baby sit on when you carry him in your arms.


It’s not necessarily on the same side as your stronger shoulder.

Pay attention to which side feels more natural to you before trying back or hip carries.


I think my baby’s too low on my back in Double Hammock

How can I get him to see over my shoulder?

Double Hammock is a high back carry that gives Baby a broader field of vision as he gets older and bigger.

How you tighten the wrap will affect where on your back Baby will end up. The first tries may not be as perfect as you’d like – don’t worry, keep on practicing, and soon you will do this carry more easily and you will be able to tighten the wrap more precisely, to get baby higher on back and distribute his weight evenly.


Double Hamac Dos en écharpe de portage JPMBB


Tips for a good start:

- get Baby high on your back, preferably using the Santa Toss with the wrap tight around him, Baby already in a spread squat position
- Use the intermediate knot on the thigh to keep the fabric tight and adjusted as you tie the wrap:



Intermediate knot on the thigh, to make Double Hammock or other back carries easier.

(AKA «garter belt»).


Placing Baby on back, Santa Toss style, from a sitting position (when Baby can sit on his own):

You just tried this carry and you have a question ? See the
Users’ Corner. Find a workshop.


Placing Baby on back, Santa Toss style, from a lying position (for infants):

You just tried this carry and you have a question ? See the
Users’ Corner. Find a workshop.


Positioning baby – physiology

The interests of the physiological position in the wrap

Wearing Baby in a correct physiological position gives him security and helps him feel confident and active in supporting his body and clinging to the wrapper.


Being supported and rocked make Baby’s muscles relax when he’s worn and sleep is made easier. The upright position facilitates digestion, reducing acid reflux and colic.


Babies have a fundamental need of being supported and wrapped by the adult. This physical and emotional security will soothe the child when he’s worn properly, can feel the outlines of his body and doesn’t have to fight gravity to feel supported (spreading his arms and legs, sending his head backwards…).




In this position, Baby’s limbs are close together, thus allowing him to easily bring his hands to his mouth just as he did in utero but which is not so easy now because of gravity.


With his knees high up and his spine in a curve, Baby’s head is nicely supported. This avoids tensions in his neck and back, which is not mature enough to support his head.


What is the physiological position ?

This posture maintains Baby’s spine in a curve and centers his body, his limbs close together, knees and elbows bent – this position gives him a basic sense of security.

A correct posture for a newborn is what logically follows his life in utero. During his first 18 months, muscle tone and development will allow him to gradually straighten his back and stand.


Baby’s a few days old – relaxed, limbs close together :



This position also allows Baby to feel the outlines of his body, which is essential to his psychomotor development and will avoid incomfortable situations when he lacks support: arms and legs spread, head falling backwards, hands flopping around…


Baby’s a few days old – body straightened, looking for support, confused :



Keeping Baby wrapped in a respectful, stimulating of psychomotor development posture is an important aspect of babywearing. More info on the interests of a good position when wrapping.


A quick description of the physiological position :


  • Limbs are bent and close together near Baby’s center of gravity
  • Knees are lined up with the navel
  • Pelvis is tilted forward
  • Spine is in a curve
  • Head is lined with spine
  • Head doesn’t fall forward nor backward, and doesn’t loll sideways
  • Ankles aren’t turned away from the tibias and femurs
  • Before Baby reaches 3-4 months, his knees open only as wide as his pelvis
  • After 3-4 months (when Baby can grab his feet on his own) the space between the knees can be wider, Baby can straddle the wrapper.


Baby younger than 3-4 months, waking moment :



Baby after 4 months, awake, hip carry :



An example of bad positioning, Baby’s hanging in the wrap, dangles. This is what you shouldn’t do :



What is the best carry for a newborn?

Don’t know which carry to use? Check out these selected videos for the best positions during Baby’s first 4 months.


We recommend the following carries for several reasons:


  • the legs and arms are brought together
  • Baby is firmly maintained under his bottom
  • the spinal curve is preserved
  • the head is lined with the spine: it doesn’t flop in any direction
  • the natural froglegged position isn’t bothered by fabric between the legs


The Vertical/Seated Cradle Carry (change shoulders regularly):

You just tried this carry and you have a question? See the Users’ Corner. Find a workshop.



The Front Carry, Double Hammock style (front PWCC):

You just tried this carry and you have a question? See the Users’ Corner. Find a workshop



Off-Center Front Carry:

You just tried this carry and you have a question? See the Users’ Corner. Find a workshop


More videos are available in the Tutorial Videos part.


My baby’s just one month old. Which front carries should I use to avoid forcing his legs into a squat?

You should use carries in which the fabric goes UNDER Baby’s thighs, and not BETWEEN them,

such as the Front Carry, Double Hammock Style (front PWCC) or asymmetrical positions: Off-Center Front Carry or Vertical / Seated Cradle.

This way, there are no risks of overspreading Baby’s legs.


For a Baby younger than 3-4 months, the knees should be bent and always be lined up with the width of his pelvis when he’s froglegged in the wrap.


This is how Baby should be positioned under the wrap :

position fœtale sous l'écharpe de portage


position foetale sous l'écharpe de portage


position Berceau Assis sous l'écharpe de portage


How do I know my baby’s legs aren’t forced into a squat?

The way the knees are spread changes as Baby grows up.

- Before he reaches 3-4 months, Baby’s knees should be open as wide as his pelvis, with his ankles on the same axis as his knees. When you hold him in your arms you can see he snuggles on your chest: this is the most physiological position for him.


position foetale sous l'écharpe de portage position foetale sous l'écharpe de portage


- At about 3-4 months, as Baby discovers new motor skills, he can grab his ankles and naturally open his pelvis, he can now «embrace» the wrapper with his knees.


jpmbb-bonne position sous l'écharpe de portage pour grand bébé
jpmbb-bonne position sous l'écharpe de portage pour grand bébé


- The wrapper’s body type is also important for the position.



When baby’s on my back, how can I get his knees to remain at hip level?


Sometimes baby wriggles or tenses when you tie the wrap and he can lose his natural sitting position. Invite him to go back to a deep squat as you tie the Double Hammock, rock him gently and tell him what you expect him to do.


A few tips to preserve the spread squat position :


- Use the Santa toss to put Baby on your back, you can put fabric between his legs from the start so his knees are in the right position from the beginning.
- Don’t lean forward too much, otherwise Baby can get dizzy and he’ll want to push on his hands to regain his balance. Stand straight and look far in front of you as you tie the wrap.

- Support Baby’s buttocks as you tie the wrap so he keeps the spread squat position. Rock gently.




- Grab the soles of his feet, get some slack, stand straight and push the knees up.



JPMBB Baby wrap - Advice: push the knees up 2


- There can also be tricky, sensitive times. When he starts walking, Baby will want to explore verticality, balance and space for himself. He will be less cooperative and may not want to be worn unless he needs to (to see things he cannot walk to on hiw own, to rest…). Talk to him, explain, give him a (soft) toy.


JPMBB Baby wrap - Double Hammock - Doll

How should I position my baby’s head in front carries?

A newborn cannot move his head to relieve muscular tensions, so the wrapper should be careful about the position of his head to avoid any discomfort..


The wrapper’s body type can affect the way Baby is positioned. Don’t be afraid to try carrying your Baby in your arms and see where on your upper body his head and spine can be properly positioned.


Pay extra attention to the way the head is lined up with the spine:


  • Head tilted to the side (ear to shoulder) VS correct positioning:

mauvaise position dans l'écharpe de portageposition dans l'écharpe de portage


mauvaise position dans l'écharpe de portageposition dans l'écharpe de portage 


  • Head falling backward VS correct positioning:
mauvaise position dans l'écharpe de portageposition dans l'écharpe de portage

mauvaise position dans l'écharpe de portageposition dans l'écharpe de portage


  • Head falling to the front (chin on chest) VS correct positioning:

mauvaise position dans l'écharpe de portageposition dans l'écharpe de portage



If your Baby’s asleep with his head turned to one side, you can regularly help him change side to anticipate and relieve tensions.


alterner les côtés dans l'écharpe de portage


How do I preserve the natural curve of my baby’s back?

How old is your Baby?

If Baby’s younger than 4-5 months, his back may not be in a curve because:

- His knees are not positioned high enough
- He just woke up, he’s stretching
- He’s fussing
- He needs to pee
- Straightening his back, and trying to find support can be a way of expressing his anger or discomfort

If Baby’older than 4-5 months :

He has acquired better head control and stays awake for longer periods of time. When he’s worn during waking moments, he may straighten his spine even if he’s in a correct position. That is quite normal, the spine will go back to a rounded shape when he’s sleeping – this guarantees good back support.


7 months-old Baby, awake and looking around – his back is straight :

bebe en eveil dans l'écharpe de portage jpmbb


7 months-old Baby, just waking up and not active yet. He’s nursing, his spine is in a curve :


Can I wear my Baby facing forward?

Facing Forward Carries car be overstimulating for Baby, which is why these carries:


  • Should be done only inside the house for quiet moments (eating together, playing quietly…)
  • Are in NO WAY meant for transport or walking
  • Much less for busy, crowded places
  • Aren’t meant for long periods of time (max. 20 min.)
  • Need you to be extra careful for Baby’s signs of overstimulation


Hip or back carries allow your Baby to have a broad field of vision and embrace the world just the same, while being more respectful of his posture and giving him the possibility to rest quietly against you.

Safety rules here.




Is it better to do kangaroo carries or cross carries with a newborn?

The most important thing, and what makes a good carry, is that you know how baby should be positioned in the wrap and adjust it accordingly – whether you’re wearing him in a woven or knit wrap, in a Kangaroo Carry, an Off-Center Front Carry, a Vertical / Seated Cradle Carry, a Front Double Hammock…
JPMBB tutorials videos will give you information and tips for a respectful, flexible babywearing.


Kangaroo Carry needs you to hold baby with one hand while you tie the wrap, but it gives you the possibility to evenly adjust the tension from rail to rail.
Kangaroo Carries cannot be done with the JPMBB wrap, but Front Double Hammock can be adjusted in just the same way.
You can also wear your baby in a Front Carry, Double Hammock style (front PWCC). Although it’s not as precise, it’s an interesting carry depending on baby’s age.

Pre-tying Advanced PWCC makes front carries easy – you can put baby in a Vertical / Seated Cradle or Off-Center Front Carry, or even nurse without having to adjust Advanced PWCC.

Off-Center Front Carry is another natural position for the baby, whose head come and lies against wrapper’s shoulder, just as if he were carried on his arm.


Front Double Hammock, which allows a rail to rail adjustment. (JPMBB short wrap)

echarpe de portage-jpmbb-Double-Hamac-Ventre-1mois



My baby was born with hip dysplasia. Which carries do you recommend?

As with any other pathology, any treatment or solution must be discussed with your health specialist first.
If your baby needs to wear a special brace, you may not be able to do all the carries.

Hip carries are generally the most recommended positions. Don’t carry in the Seated Cradle.


sur le côté-hanche en écharpe de portage jpmbb



Can you recommend a particular carry for my baby who suffers from acid reflux?

Whatever you do, consult your pediatrician, physical therapist or osteopath first.


Pediatricians usually recommend holding babies who suffer from acid reflux in a vertical position as often as possible.


The wrap can be of great help in such circumstances.


You can do any carry that’s appropriate for your baby’s age.


Cradle Carry is the only one that you SHOULD NOT use. You can Nurse vertically





Why carry your baby in a wrap?

For the baby

Babywearing is extremely important (as are speaking, touching…) because it usually happens at the very beginning of parenthood and of the adult – child connection. It is decisive and helps building the fundations of the future communication between the adult and the child, who in turn will become an adult.


je porte mon bebe - découverte hors du noeud de base


Babies can be worn from their very first days, this helps with the trauma of leaving the uterus to enter the outside world and it creates a continuum with the security of the mother’s womb.

nouveau-né en Berceau Assis en écharpe de portage JPMBB


When properly used, the wrap supports the Baby in a physiological fœtal position. This support gives him security and helps him feel confident and active in supporting his body and clinging to the wrapper.


When baby is worn, his muscles relax, digestion is made easier, thus reducing acid reflux and colic. The rocking sensation helps Baby sleep.


Babies have a fundamental need of being supported and wrapped by the adult. This physical and emotional security will soothe the child when he’s worn properly and doesn’t have to fight gravity to feel supported.




Wearing your child helps him be an actor of his environment , it stimulates his motor, cognitive and emotional development.

The child interacts with his environment and experiences different emotions and rythms throughout the day, along with the adult he is at eye-level with.


famille et écharpe de portage - ventral - jpmbb


Having both hands free

Your hands are free for everyday routine tasks: shopping, household chores, going out & about…




JPMBB Baby wrap - In our beloved Parisian Metro


It also allows you to mentally disconnect a bit from Baby, especially if he demands lots of attention, without pushing him away: you will meet his need for physical contact, he’ll be soothed and you can physically and mentally relax.


L'écharpe de portage dans la fratrie

Comfortable babywearing

The fabric of the JPMBB wrap is light and sturdy, it’s breathable and has the particularity of clinging to Baby’s body like a second skin that supports him without bulks or creases.

The material makes adjusting the fabric soft and easy to support Baby from head to lower legs.


L'écharpe de portage JPMBB en rando


Contrary to front pack carriers, in the wrap the weight is distributed evenly between the shoulders, the spine, the small of the back and the thighs of the wrapper in an optimal and adjustable way.

Baby can be worn for long periods of time without any discomfort for the Baby or the parent. This is great for working (but not too much! don’t forget that baby’s here!), travelling and for other boring chores such as shopping or washing dishes…


écharpe de portage JPMBB en Ventral Décentré dans la rue


Skin-to-skin contact in the wrap

Using a wrap can make skin-to-skin contact easier, especially during Baby’s very first days, and to help with the beginning of breastfeeding.


The wrap covers Mom’s entire upper body and buttocks once every tail and pass is spread. You can have discreet skin-to-skin contact, even in public (at the hospital for instance).


This closeness with Baby will help you through the beginning of breastfeeding.


Echarpe de portage-proximité facilitant la montée de lait


The wrap allows easy nursing in or outside the wrap, in public places, on the bus, at the playground…


Nursing in the wrap is not an achievement per se, but it makes breastfeeding easier in everyday life.


allaitement à la verticale dans l'écharpe de portage JPMBB


Cradle carries and its variations are meant especially for nursing in the wrap. You can also nurse in front or hip carries.



Pre-verbal communication

Meeting your child’s needs through physical contact, rocking him, is the beginning of communication as early as the first days.


Feeling VS knowing


People are used to verbal communication and can be confused when they become parents, as Baby cannot speak.

The sense of touch, the closeness provided by the wrap allow both Baby and his parents to have instinctive physical conversations.

Baby will find his strength in « feeling » and not in « knowing ».


We’re not used to trust and use our feelings and sensations to learn, but they are extremely important in building the parent – Baby bond.

Physical contact as well as being rocked are essential to Baby’s development.




The father’s place

Wearing your Baby can be a great help to create or reinforce the parents – child bond, especially for the father who will be able to experience a closeness that was only the Mom’s during pregnancy.


écharpe de portage de papa

For Baby’s family

While wearing the new Baby in the wrap, you will have more time and attention to give others, whether they’re Baby’s siblings or other grown-ups.


écharpe de portage et fratrie


This way you can keep on being aware of your older children’s needs and have both hands free for everyday family tasks.