This sentence, you've probably read it before with us. It's what dictates our vision for Love Radius products, to take care of baby but also preserve your identity.
But what does Parents but not only mean?
It implies that by having a child, you are by simple definition, parents. You take care of your baby at all times. You listen to him, feed him, teach him everyday things. You are there for him.
There is no doubt that parenting is something that people see in your actions. The stroller cluttering up the entryway, the changing bag lying on the table, the bottle walking around , the "Best Mom" / "Best Dad" gift t-shirt or the wallpaper showing how much your child is the center of your world. And that's okay!
But you are not ONLY parents, you are you, a unique person, who also exists individually and in parallel. You should have the right to push an OFF button if possible. By having family, your spouse or a friend babysitting your child for example.
You should also have the option of not showing your parenting to the world, all the time, everywhere. When you are tired, when you go out with or without your child, when you are in a public place, or just when you feel the need
How does Love Radius help you be Parents, but not only?
Our baby carriers, baby wraps and our hoodie are sleek, understated and easy to mix and match. When we design our products, we think as much about baby's comfort as we do about your identity, which we want to preserve.
Being able to camouflage your parenting also confers a sense of security and can be effective against pinching and other admittedly gentle but unsolicited patting of your child's cheeks.
In the Love Radius mindset is implanted the notion of durability as opposed to obsolescence. We want you to be able to keep these products as long as possible. That you'll want to surround yourself with these items even when there are no more milk stains on your clothes or baby bottles that you had to bring everywhere. Our most pragmatic way of doing sustainable and reasoned development is to make a product that you keep and use when baby grows up and that goes equally well for Dad and Mom. For Mr. and Mrs.
You can take care of baby while thinking (a little bit too) about yourself.