You have probably already read this phrase from us. It is what guides our vision for Love Radius products: taking care of baby while also preserving your identity.
But what does Parents but not only mean?
It implies that, by having a child, you are by definition simply parents. You take care of your baby at any moment. You listen to them, feed them, teach them things about everyday life. You are there for them.
It is certain that parenthood shows, is felt in your actions. The pushchair cluttering the hallway, the nappy bag left on the table, the bottle wandering around, the gift t-shirt "Best Mum" / "Best Dad", or the screensaver showing just how much your child is the centre of your world. And that is perfectly normal!
But you are not JUST parents — you are yourself, a unique person, who also exists individually and in parallel. You should have the right to press an OFF button when that is possible. For example, by having your child looked after by family, your partner, or a friend.
You should also have the possibility of not showing your parenthood to the world, all the time, everywhere. When you are tired, when you go out with or without your child, when you are in a public place, or simply when you feel the need.
How does Love Radius help you to be Parents but not only?
Our baby carriers, baby wraps and our sweatshirt are clean, understated, and easy to integrate into your everyday outfits. When we design our products, we think as much about baby's comfort as about your identity, which we want to preserve.
Being able to conceal your parenthood also provides a sense of security and can prove effective against the pinching and other well-meaning but unsolicited cheek-stroking of your child.
Embedded in the Love Radius spirit is the notion of durability, which stands in opposition to obsolescence. We want you to be able to keep these products for as long as possible. To want to surround yourself with these objects even when there are no more milk stains on your clothes or bottles you need to take everywhere. Our most pragmatic way of practising sustainable and considered development is to make a product that you keep and use as baby grows up, and that suits both Dad and Mum. For him as well as her.
You can take care of baby while also thinking (just a little) about yourself.