Our 2 Baby carriers Our 2 Baby carriers
Carry your child from 0 to 36 months (from 6 months without the extension kit). Ultra comfy in all seasons and physiological, the HoodieCarrier and the PhysioCarrier accompany you for little sleep at home as well as long walks to the other side of the world.
All the baby carriers How to choose?
Our 2 Baby wraps Our 2 Baby wraps
For the first months, nothing will ever equal the baby wrap and the skin to skin it allows. This promotes heat regulation, lactation, oxytocin ... You will have your hands free! For babies, the wrap allows you to make a transition with the mother's womb by prolonging the feeling of security. The physiological position leads to better digestion and therefore less reflux, colic.
All the baby wraps How to choose?
Ring Slings Ring Slings
Diaper Bag Diaper Bag
The diaper bag that continues where others leave off! Additional hip seat (4-22 months). Changing bag attachments for prams, suitcases, baby carriers... Waterproof cover included. 5 positions to carry the bag. Multiple storage compartments for parents' and children's belongings. Removable waterproof bag for wet clothes / soiled nappies. A bag that you will use even without baby!
Parent's Hoodie Parent's Hoodie

The 2 Love Radius Baby Wraps

ergonomic baby wraps > >

Meet your new best friends

Carrying in a sling reduces reflux and colic, helps the sleep, brings support and security.

Babywearing enriches non-verbal communication, stimulates cognitive and émotional development, and helps regulate temperature.

Stay active by keeping your hands free on a daily basis, stay tuned to Baby, and preserve your privacy in this unique period of your lives.

The "JPMBB Original"


our slings are also recognized as healthy for baby's hips by the International Hip Dysplasia Institute (IHDI)..

International Hip Dysplasia Institute

Did you say ergonomic?

No compromise is made on the support of the back and on the safety of Baby thanks to the positioning and the unique weaving mode of Love Radius..

Baby's morphology is respected, comfort is guaranteed.

M-position of baby Good baby sling for Baby

Each his little something more

Avec The JPMBB Original, wear on the front, on the side, on the back, from birth to 3 years!

Carry baby in front with the JPMBB Original baby wrap by Love Radius
Carry baby on your hips with the JPMBB Original baby wrap by Love Radius
Carry baby on your back with the JPMBB Original baby wrap by Love Radius

Wear lightly in the front with the BASIC

BASIC wrap by Love Radius, simple and light

The Knitting Star

The knitting has been exclusive to Love Radius since 2008. The Original JPMBB and BASIC are not comparable to other "stretch" wraps, (even the copies!) And offer you comfort and a unique and memorable carrying experience..

A small percentage of specific elastane is added to cotton in a unique and dense knit pattern developed specifically for babywearing. When baby grows, the wrap keeps its support..

Exclusive and innovative fabric, by Love Radius

Once and for all

With the basic knot on the Original JPMBB and BASIC, remove and put Baby back on without undoing the knot.

From this knot, put Baby in several positions: front, side or back, depending on age and needs.

Many other positions besides the basic knot are also possible..

And if you do not want to tie a knot while wanting to keep a physiological babywearing, our ring sling The Little Wrap Without A Knot will be your best friend..

Breastfeed in the baby sling discreetly

Discreet and perfect breastfeeding guaranteed

Whether in a horizontal or vertical position - when baby holds his head - our slings allow you to breastfeed comfortably for you and baby in complete discretion..

You just have to make your choice!


BASIC Wrap by Love radius, simple


 JPMBB Original by Love Radius, the best Baby Wrap

7 colors 7 colors
3,5 to 9kg 3,5 to 14kg
Front Carry Front, Side, Back Carry
Light, airy, at a low price! The ultimate wrap, all positions, with storage pocket
Babywrap weight: 800g Babywrap weight: 1kg
59€ 75€
  • Peut-on prendre la même écharpe si nous n'avons pas la même morphologie avec l'autre parent ?

  • Pourquoi porter bébé en écharpe de portage ?

  • Which baby sling should I choose? What's the difference between the Basic and the Originale JPMBB?

    To carry baby, there are several types of wrap:

    -woven wraps: non-stretchable, they have a firm hold and don't allow you to tie a knot beforehand. The knot must be made at the same time as you install baby.

    - knitted wraps: this is what we do at Love Radius. They're stretchy and form a second-skin effect cocoon around baby. They allow you to make the "basic knot" before putting baby in, for greater safety and ease. You can put baby in and out of the wrap without undoing the knot :)

    - slings: knotless slings that adjust with rings!

    To make your choice between the BASIC and the Originale JPMBB:

    • BASIC: shorter, less wide and without pockets. It's the little sister of the Originale JPMBB! 4.6 m long and 50 cm wide. Allows front-carrying from birth up to 9 kg: ideal for low-cost beginners
    • Original JPMBB: longer and wider. 4.9 m by 70 cm wide. Allows front, side and back carrying from birth up to 12 kg for optimal comfort (tested up to 14 kg): the most versatile