Baby carriers
Carry your child from 0 to 36 months (from 6 months without the extension kit). Ultra comfy in all seasons and physiological, the HoodieCarrier and the PhysioCarrier accompany you for little sleep at home as well as long walks to the other side of the world.
All the baby carriers How to choose?
Baby wraps
For the first months, nothing will ever equal the baby wrap and the skin to skin it allows. This promotes heat regulation, lactation, oxytocin ... You will have your hands free! For babies, the wrap allows you to make a transition with the mother's womb by prolonging the feeling of security. The physiological position leads to better digestion and therefore less reflux, colic.
All the baby wraps How to choose?
Ring Slings
Diaper Bag
Parent's Hoodie

Écharpes de portage

Rencontrez vos nouvelles meilleures amies

portez physiologique dès la naissance mettez et enlevez bébé sans défaire le nœud mains libres au quotidien allaitement discret

Baby Wrap The "JPMBB Original"

Le portage ultime de 0 à 36 mois

Baby Wrap BASIC

Petit budget pour un portage en tout confort

Packs écharpes et sac à langer

Baby wrap L'Originale PETITE

Carrying in a sling reduces reflux and colic, helps the sleep, brings support and security.

Babywearing enriches non-verbal communication, stimulates cognitive and émotional development, and helps regulate temperature.

Stay active by keeping your hands free on a daily basis, stay tuned to Baby, and preserve your privacy in this unique period of your lives.

our slings are also recognized as healthy for baby's hips by the International Hip Dysplasia Institute (IHDI)..

International Hip Dysplasia Institute

Did you say ergonomic?

No compromise is made on the support of the back and on the safety of Baby thanks to the positioning and the unique weaving mode of Love Radius..

Baby's morphology is respected, comfort is guaranteed.

M-position of baby Good baby sling for Baby

Each his little something more

Avec The JPMBB Original, wear on the front, on the side, on the back, from birth to 3 years!

Carry baby in front with the JPMBB Original baby wrap by Love Radius
Carry baby on your hips with the JPMBB Original baby wrap by Love Radius
Carry baby on your back with the JPMBB Original baby wrap by Love Radius

Wear lightly in the front with the BASIC

BASIC wrap by Love Radius, simple and light

Just one knot to learn. Yes, that's it.

With Love Radius, you use the same knot for multiple positions, for all carrying styles, and for all ages.

With it, you can position baby, change their diaper, put baby back in the wrap, breastfeed, and enjoy, without having to retie the knot.
We call this knot the basic knot; it works with both the BASIC and Original wraps.
And it's just like riding a bike; you don't forget it.

You just have to make your choice!

BASIC

BASIC Wrap by Love radius, simple

L'Originale

 JPMBB Original by Love Radius, the best Baby Wrap
7 colors 7 colors
3,5 to 9kg 3,5 to 14kg
Front Carry Front, Side, Back Carry
Light, airy, at a low price! The ultimate wrap, all positions, with storage pocket
Babywrap weight: 800g Babywrap weight: 1kg
From 49€ 75€
4.67/5
Excellent! Based on 1655 reviews
Reviews subject to control
  • Ease of use
  • Is this baby carrier useful?
  • Does it make me closer to Baby?
  • 13 mai 2026

    Very good

    Very good

    • Ease of use
    • Is this baby carrier useful?
    • Does it make me closer to Baby?
    • Produit concerné
      BASIC - Almost Black
  • 09 mai 2026

    Hormis une erreur de couleurs à la réception, je suis satisfaite du produit. Réception rapide et qualité au rdv.

  • 24 mars 2026

    Forever a favorite ❤️

    Wider than the Basic, with a different weave, this wrap offers a very pleasant fabric and excellent support, even for prolonged carrying. It perfectly accompanies the baby's development and allows for precise adjustment over the months. It is a wrap that I often recommend as a first choice.

    I liked : Comfort and support (2nd skin), Evolutive, The new colors 😍

  • 24 mars 2026

    The

    The Basic scarf is ideal for beginners in babywearing. It is soft, comfortable, and above all very reassuring to use. The fabric provides good support while remaining pleasant for both the baby and the wearer. It allows for a gradual and secure installation, which is very appreciated when starting out. As a professional, it is often the one I recommend as an alternative to the original.

    I liked : Easy, Comfortable, Low budget

  • 24 mars 2026

    Forever a favorite ❤️

    Wider than the Basic, with a different weave, this scarf offers a very pleasant fabric and excellent support, even for prolonged carrying. It perfectly accompanies the baby's development and allows for precise adjustment over the months. It is a scarf that I often recommend as a first choice.

    I liked : Comfort and support (2nd skin), Evolutive, The new colors 😍

    Photo of real parent with The "JPMBB Original" Baby Wrap - ARGILE, Cream pocket
  • Which baby sling should I choose? What's the difference between the Basic and the Originale JPMBB?

    To carry your baby, there are several types of wraps:

    - woven wraps: non-stretchy, they provide firm support and do not allow you to tie a knot beforehand. You must tie the knot at the same time as you place your baby.

    - stretchy wraps: this is what we make at Love Radius. They are stretchy and form a second-skin cocoon effect around your baby. They allow you to tie the "basic knot" before placing your baby for added safety and ease. You can put your baby in and take them out of the wrap without undoing the knot :)

    - slings: knot-free wraps that are adjusted using rings!

    To make your choice between the BASIC and the JPMBB Original: 

    • BASIC : shorter, narrower and without a pocket. It's the little sister of the JPMBB Original! 4.6 m long and 50 cm wide. It allows you to carry front-facing from birth up to 9 kg: ideal for getting started with babywearing at a low price
    • JPMBB Original : longer and wider. 4.9 m by 70 cm wide. Allows you to carry front, side and back from birth up to 12 kg for optimal comfort (tested up to 14 kg): the most versatile

    If you want to enjoy the intimacy and intensity of your baby's first months in your bubble, choose the BASIC. If you want to enjoy those same joys but are thinking further ahead, as your baby grows, choose the Original to meet their curiosity needs. In both cases you will experience the unique ultra-intense and primal cocoon that you only live once with your baby in those first months :)

    If you want a complete guide to choosing the best baby wrap <

  • Peut-on prendre la même écharpe si nous n'avons pas la même morphologie avec l'autre parent ?

  • Which baby wrap to choose if I am larger?

    If you have a larger build, we recommend the Original wrap, which is longer than the BASIC, allowing you to tie a proper base knot before placing baby. You'll be more comfortable! Otherwise, you can always finish your knot at the back instead of in front :) 

  • The fabric

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    Most stretchy wraps are 100% cotton, but the JPMBB wrap is 95% cotton and 5% Spandex. This makes the cotton fiber (which isn't naturally flexible) stretch and avoids sagging, even after an intensive use or when wearing a heavy kid.
    Most wraps «stretch» only because they're rib knit (the fabric stretches like an accordion) and not because of the fibers they're made of. Those fabrics have no «memory» and cannot stretch vertically, horizontally and diagonally.

     

    The fabric is knit only and exclusively for JPMBB. Although there are many other stretchy wraps, JPMBB doesn't compare with any of them.

     

    The JPMBB wrap is the only one that stretches in every direction: vertically, horizontally and diagonally. This makes Pocket Wrap Cross Carry more flexible than with other fabrics. Even if there are several layers of fabric in this carry, Baby is held evenly with a harmonious tension, while the lower layers of fabric keep their stretch.
    Woven, 100% cotton wraps (cross twill) can only stretch a bit diagonally. They are soft and firm at the same time, that's optimum for Baby's and wrapper's comfort in Kangaroo Carries, where there's only one layer of fabric on Baby's back.
    Knit, 100% cotton wraps that only stretch lengthwise aren't ideal for Cradle Carries that need the fabric to stretch widthwise. This uneven stretch, and the fact that they are often quite narrow, makes them harder to use with a bigger Baby.
    The fact that the stretch comes from the weaving and not the fiber can lead to sagging when the wrap is used frequently with a heavier child.

     

    The JPMBB wrap is very dense and can be used to wear children from birth up to 14kg, even on long periods of time. For big, tall children, we recommend back carries.

     

    Care instructions: machine wash cold, air dry, hot iron, no bleach. No fabric likes tumble drying: treat your wrap as if it were your favorite shirt.

     

     

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  • Pourquoi porter bébé en écharpe de portage ?

  • How do I know which is my stronger shoulder? Why do I need to know this?

    The «stronger shoulder» is a pedagogical concept used to give the wrapper instructions when he first tries wrapping, all the while preserving the habits and reflexes he / she already developed when caring for Baby.

    During our workshops, we ask parents to hold a weighed doll - spontaneously, without any further instructions. The shoulder on which they instinctively put Baby is the one we'll consider the «stronger» shoulder.

    We noticed that it's easier to start wrapping this way.

     

    Allaitement en Berceau Assis en écharpe de portage JPMBB

     


    When using carries that begin from Pre-Tied Advanced PWCC (Vertical / Seated Cradle or Front positions), the upper strap is on the stronger shoulder, so we begin with putting Baby on this shoulder and then we put him in the lower strap that's on the opposite side. The wrapper will find that it's easier and will be more confident trying these new moves.

    This whole stronger shoulder concept is important for wrapping a newborn in Pre-Tied Advanced PWCC.

    When using Hip Carries, people tend to get mixed up and think the stronger shoulder is on the side of the hip that Baby sits on, but that's not necessarily true. So attention must be paid to the hip we want the Baby to sit on, not only to the stronger shoulder. In this case, if using One-Shoulder Hip Carry (front PWCC), you may need to switch the side of the superior strap.

     

     

  • Do I always have to put my baby's head inside the wrap?

    The wrap can support baby's head but doesn't have to cover it.

     

    Before your baby reaches 4 months:

    The wrap must support his head (in a Vertical / Seated Cradle Carry with a one month-old for example) from behind his neck, especially if you're walking and he's asleep.

    In front carries, with his spine in a curve, his head is naturally supported as it lies against the wrapper (be careful to relieve tensions as it falls to his chest or turns to the side).
    Baby's airway should be clear at all times.

     

    Ventral Décentré en écharpe de portage JPMBB

    JePorteMonBebe-echarpe073

     

     

    After 4 months, when baby has good head control:

     

    As his neck becomes more mobile, he probably won't like having fabric on his head when he's awake, but you can try and put the wrap on his head when he is asleep.

     

    JePorteMonBebe-echarpe125

     

    JePorteMonBebe-echarpe155

     

     

  • Pourquoi choisir une écharpe de portage facile et simple à utiliser ?