Baby carriers
Carry your child from 0 to 36 months (from 6 months without the extension kit). Ultra comfy in all seasons and physiological, the HoodieCarrier and the PhysioCarrier accompany you for little sleep at home as well as long walks to the other side of the world.
All the baby carriers How to choose?
Baby wraps
For the first months, nothing will ever equal the baby wrap and the skin to skin it allows. This promotes heat regulation, lactation, oxytocin ... You will have your hands free! For babies, the wrap allows you to make a transition with the mother's womb by prolonging the feeling of security. The physiological position leads to better digestion and therefore less reflux, colic.
All the baby wraps How to choose?
Ring Slings
Diaper Bag
The diaper bag that continues where others leave off! Additional hip seat (4-22 months). Changing bag attachments for prams, suitcases, baby carriers... Waterproof cover included. 5 positions to carry the bag. Multiple storage compartments for parents' and children's belongings. Removable waterproof bag for wet clothes / soiled nappies. A bag that you will use even without baby!
Parent's Hoodie

Écharpes de portage

Rencontrez vos nouvelles meilleures amies

portez physiologique dès la naissance mettez et enlevez bébé sans défaire le nœud mains libres au quotidien allaitement discret

The "JPMBB Original"

Le portage ultime de 0 à 36 mois


Petit budget pour un portage en tout confort

Carrying in a sling reduces reflux and colic, helps the sleep, brings support and security.

Babywearing enriches non-verbal communication, stimulates cognitive and émotional development, and helps regulate temperature.

Stay active by keeping your hands free on a daily basis, stay tuned to Baby, and preserve your privacy in this unique period of your lives.

our slings are also recognized as healthy for baby's hips by the International Hip Dysplasia Institute (IHDI)..

International Hip Dysplasia Institute

Did you say ergonomic?

No compromise is made on the support of the back and on the safety of Baby thanks to the positioning and the unique weaving mode of Love Radius..

Baby's morphology is respected, comfort is guaranteed.

M-position of baby Good baby sling for Baby

Each his little something more

Avec The JPMBB Original, wear on the front, on the side, on the back, from birth to 3 years!

Carry baby in front with the JPMBB Original baby wrap by Love Radius
Carry baby on your hips with the JPMBB Original baby wrap by Love Radius
Carry baby on your back with the JPMBB Original baby wrap by Love Radius

Wear lightly in the front with the BASIC

BASIC wrap by Love Radius, simple and light

The Knitting Star

The knitting has been exclusive to Love Radius since 2008. The Original JPMBB and BASIC are not comparable to other "stretch" wraps, (even the copies!) And offer you comfort and a unique and memorable carrying experience..

A small percentage of specific elastane is added to cotton in a unique and dense knit pattern developed specifically for babywearing. When baby grows, the wrap keeps its support..

Exclusive and innovative fabric, by Love Radius

Once and for all

With the basic knot on the Original JPMBB and BASIC, remove and put Baby back on without undoing the knot.

From this knot, put Baby in several positions: front, side or back, depending on age and needs.

Many other positions besides the basic knot are also possible..

And if you do not want to tie a knot while wanting to keep a physiological babywearing, our ring sling The Little Wrap Without A Knot will be your best friend..

Breastfeed in the baby sling discreetly

Discreet and perfect breastfeeding guaranteed

Whether in a horizontal or vertical position - when baby holds his head - our slings allow you to breastfeed comfortably for you and baby in complete discretion..

Excellent! Based on 1709 reviews
Reviews subject to control
  • Ease of use
  • Is this baby carrier useful?
  • Does it make me closer to Baby?
  • 18 juillet 2024

    Pas encore utilisé car bébé n’est pas encore né mais je sais que c’est un super produit !

  • 18 juillet 2024

    La commande a été livrée rapidement. L'écharpe est conforme au descriptif et très facile d'utilisation. Je recommande vivement

  • 18 juillet 2024

    Super pratique

    La matière et la couleur son super

  • 18 juin 2024

    Je recommabde

    Nous avons opté pour l’écharpe basic et nous sommes ravis de notre achat. Notre petite fille adore être portée dans cette écharpe. Envoie rapide

  • 18 juin 2024

    Matière agréable pour une echarpe, bonne élasticité Bonne tenue

    I liked : Légèreté , Sûreté , Matière

You just have to make your choice!


BASIC Wrap by Love radius, simple


 JPMBB Original by Love Radius, the best Baby Wrap

7 colors 7 colors
3,5 to 9kg 3,5 to 14kg
Front Carry Front, Side, Back Carry
Light, airy, at a low price! The ultimate wrap, all positions, with storage pocket
Babywrap weight: 800g Babywrap weight: 1kg
From 49€ 75€
  • Peut-on prendre la même écharpe si nous n'avons pas la même morphologie avec l'autre parent ?

  • The fabric


    Most stretchy wraps are 100% cotton, but the JPMBB wrap is 95% cotton and 5% Spandex. This makes the cotton fiber (which isn't naturally flexible) stretch and avoids sagging, even after an intensive use or when wearing a heavy kid.
    Most wraps «stretch» only because they're rib knit (the fabric stretches like an accordion) and not because of the fibers they're made of. Those fabrics have no «memory» and cannot stretch vertically, horizontally and diagonally.


    The fabric is knit only and exclusively for JPMBB. Although there are many other stretchy wraps, JPMBB doesn't compare with any of them.


    The JPMBB wrap is the only one that stretches in every direction: vertically, horizontally and diagonally. This makes Pocket Wrap Cross Carry more flexible than with other fabrics. Even if there are several layers of fabric in this carry, Baby is held evenly with a harmonious tension, while the lower layers of fabric keep their stretch.
    Woven, 100% cotton wraps (cross twill) can only stretch a bit diagonally. They are soft and firm at the same time, that's optimum for Baby's and wrapper's comfort in Kangaroo Carries, where there's only one layer of fabric on Baby's back.
    Knit, 100% cotton wraps that only stretch lengthwise aren't ideal for Cradle Carries that need the fabric to stretch widthwise. This uneven stretch, and the fact that they are often quite narrow, makes them harder to use with a bigger Baby.
    The fact that the stretch comes from the weaving and not the fiber can lead to sagging when the wrap is used frequently with a heavier child.


    The JPMBB wrap is very dense and can be used to wear children from birth up to 14kg, even on long periods of time. For big, tall children, we recommend back carries.


    Care instructions: machine wash cold, air dry, hot iron, no bleach. No fabric likes tumble drying: treat your wrap as if it were your favorite shirt.






  • Pourquoi porter bébé en écharpe de portage ?

  • Which baby sling should I choose? What's the difference between the Basic and the Originale JPMBB?

    To carry baby, there are several types of wrap:

    -woven wraps: non-stretchable, they have a firm hold and don't allow you to tie a knot beforehand. The knot must be made at the same time as you install baby.

    - knitted wraps: this is what we do at Love Radius. They're stretchy and form a second-skin effect cocoon around baby. They allow you to make the "basic knot" before putting baby in, for greater safety and ease. You can put baby in and out of the wrap without undoing the knot :)

    - slings: knotless slings that adjust with rings!

    To make your choice between the BASIC and the Originale JPMBB:

    • BASIC: shorter, less wide and without pockets. It's the little sister of the Originale JPMBB! 4.6 m long and 50 cm wide. Allows front-carrying from birth up to 9 kg: ideal for low-cost beginners
    • Original JPMBB: longer and wider. 4.9 m by 70 cm wide. Allows front, side and back carrying from birth up to 12 kg for optimal comfort (tested up to 14 kg): the most versatile
  • How do I know which is my stronger shoulder? Why do I need to know this?

    The «stronger shoulder» is a pedagogical concept used to give the wrapper instructions when he first tries wrapping, all the while preserving the habits and reflexes he / she already developed when caring for Baby.

    During our workshops, we ask parents to hold a weighed doll - spontaneously, without any further instructions. The shoulder on which they instinctively put Baby is the one we'll consider the «stronger» shoulder.

    We noticed that it's easier to start wrapping this way.


    Allaitement en Berceau Assis en écharpe de portage JPMBB


    When using carries that begin from Pre-Tied Advanced PWCC (Vertical / Seated Cradle or Front positions), the upper strap is on the stronger shoulder, so we begin with putting Baby on this shoulder and then we put him in the lower strap that's on the opposite side. The wrapper will find that it's easier and will be more confident trying these new moves.

    This whole stronger shoulder concept is important for wrapping a newborn in Pre-Tied Advanced PWCC.

    When using Hip Carries, people tend to get mixed up and think the stronger shoulder is on the side of the hip that Baby sits on, but that's not necessarily true. So attention must be paid to the hip we want the Baby to sit on, not only to the stronger shoulder. In this case, if using One-Shoulder Hip Carry (front PWCC), you may need to switch the side of the superior strap.



  • Do I always have to put my baby's head inside the wrap?

    The wrap can support baby's head but doesn't have to cover it.


    Before your baby reaches 4 months:

    The wrap must support his head (in a Vertical / Seated Cradle Carry with a one month-old for example) from behind his neck, especially if you're walking and he's asleep.

    In front carries, with his spine in a curve, his head is naturally supported as it lies against the wrapper (be careful to relieve tensions as it falls to his chest or turns to the side).
    Baby's airway should be clear at all times.


    Ventral Décentré en écharpe de portage JPMBB




    After 4 months, when baby has good head control:


    As his neck becomes more mobile, he probably won't like having fabric on his head when he's awake, but you can try and put the wrap on his head when he is asleep.